In a first-of-its-kind study, CAPS engaged University of Northern Iowa’s Strategic Marketing Services (SMS) to research the effectiveness of its programs and establish a set of benchmark metrics on the impact of profession-based learning for high school students. Working together, CAPS and SMS developed an online survey instrument aimed at understanding how CAPS experiences both imparted professional skills as well as purpose (i.e. career and passions) to its program graduates.

Over a three-month data collection period from November 2022 to January 2023, a total of 1,076 alumni responded, 71% of whom are recent high school graduates (within the last four years). SMS analyzed and segmented the data by gender, education level, income, high school graduation date, and student (post-secondary) vs. non-student status to uncover any meaningful differences between groups. The results—which are summarized in the pages that follow—are offered with a 95% confidence level and a +/- 2.65% margin of error.

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